Fractional Product Crafter

There's a product that matters and a team that cares. But no one whose full-time job is holding the product direction together. The founders are stretched. Priorities shift every few weeks. Features ship, but it's hard to say whether any of it is moving the needle.

You've probably thought about hiring a Head of Product. But the timing isn't right, the budget isn't there, or the role isn't scoped enough to attract the right person. So it stays on the list. And the product keeps drifting.

I sit in the standups, shape the features, push back on scope, and help the team make better product decisions every week. I'm not writing a strategy deck for someone else to execute. I'm doing the work alongside your team.

That usually means owning the roadmap, running discovery, reviewing designs, aligning engineering and clinical teams, and making sure the product direction holds up under pressure. The specifics depend on where your product is and what the team needs most.

What doesn't change is the goal: by the time the engagement ends, your team should be stronger, not dependent. I focus on building the habits, systems, and decision frameworks that last.