Thriving Workplaces provided consulting services helping companies assess and improve the health of their workforce. The service combined organizational diagnostics, employee surveys, and expert recommendations.
The challenge was scale. The company relied on manual consulting processes, which limited how many organizations they could support. As demand grew, the service became operationally constrained.
The opportunity was not simply to digitize a survey. It was to transform a consulting methodology into a scalable digital product — one that could capture workforce insights, provide actionable health diagnostics, and generate value for both employees and leadership teams.
I designed the first digital platform that translated the consulting service into an interactive workforce health assessment system, enabling companies to measure organizational wellbeing and receive anonymized insights.
Project Snapshot
Thriving Workplaces
Workplace health & organizational wellbeing
2018
Senior Product Designer
Scale a consulting-based workforce health service into a digital product
360° digital workforce health assessment platform
Strategic Insight
The key insight was that Thriving Workplaces did not actually sell consulting. They sold organizational clarity.
Companies were struggling to understand critical dimensions of their workforce:
Employee wellbeing
Organizational culture
Leadership communication
Workplace stressors
The consulting service gathered this information through workshops, surveys, and manual analysis. But the underlying system could be productized.
The opportunity was to create a data-driven health diagnostic platform capable of turning employee feedback into actionable organizational insight — shifting from "health consulting service" to continuous workforce health intelligence.
Health consulting service
Manual workshops, surveys, and custom reports delivered by consultants — limited by operational capacity and scaling linearly with headcount.
Continuous workforce health intelligence
A digital platform capturing structured employee feedback and surfacing anonymized organizational insights in real time.
Context & Opportunity
Thriving Workplaces had developed a strong reputation helping small and mid-size organizations improve workforce wellbeing. However, the service model was reaching its operational limits.
Each engagement required:
Manual employee surveys
Consultant-led workshops
Custom reports for leadership teams
This meant that every new client increased operational workload. When the company began receiving more demand than it could handle, the leadership team explored digital transformation.
The Goal
Scale impact without proportionally increasing consulting capacity — by translating a human consulting process into a digital system that preserves trust, insight, and organizational context.
Discovery
To understand the current service model, I first used the service myself — experiencing the full workflow from the perspective of both employees and company leadership.
Methods
These sessions mapped the end-to-end service journey and revealed several structural issues:
Fragmented Collection
Data collection was scattered across surveys, workshops, and multiple disconnected tools.
Manual Analysis
Analysis was performed manually and became increasingly difficult to scale with growing demand.
No Comparability
Insights were difficult to compare across organizations, limiting benchmarking opportunities.
Low Visibility
Leadership lacked real-time visibility into workforce health trends and patterns.
The core opportunity was to turn qualitative consulting knowledge into a structured data system — preserving the depth of human insight while enabling digital scale.
Early whiteboard sessions mapped the full service journey — from SEO and landing pages through signup, onboarding, and the assessment platform, identifying key touchpoints and decision points.
Service mapping — platform architecture and user flow explorationProduct Strategy
The product strategy focused on translating the consulting methodology into three scalable components:
Workforce Health Assessment
Structured digital questionnaire across key wellbeing dimensions
Insight Generation
Anonymized datasets revealing patterns across teams and departments
Leadership Dashboards
Visualized insights highlighting areas of risk and opportunity
This architecture allowed the company to move from project-based consulting to a repeatable product system.
Product System & Experience
The platform was designed as a two-sided system, balancing data transparency for organizations while preserving employee privacy.
Employee Experience
Interactive Health Assessment
Employees complete a comprehensive assessment covering multiple aspects of workplace wellbeing — designed to feel safe, anonymous, and encourage honest responses.
Minimal Survey Fatigue
The experience was carefully structured to capture meaningful data without overwhelming participants, maintaining high completion rates.
The health assessment guided employees through structured questions across key dimensions — Leadership, Mental Health, Physical Activity, Workplace Culture — with a progress tracker showing completion status.
Workforce health assessment — Leadership section
A step-by-step onboarding flow introduced users to the platform's tools, walked them through department setup, and prepared them for the workforce health assessment.
Guided onboarding experienceLeadership Experience
Organizational Insight Dashboards
Leadership teams access dashboards that aggregate employee responses into anonymized organizational insights across departments and teams.
Pattern Detection
Dashboards surface patterns such as team wellbeing trends, communication breakdowns, and areas of cultural misalignment — enabling data-driven decisions.
Balancing Transparency & Privacy
The system architecture maintained a strict anonymization layer between employee responses and organizational dashboards — ensuring trust while delivering actionable insights.
The company dashboard provided a central hub for accessing assessment modules — Workforce Healthcheck, Cultural Diagnostic, Workplace Culture — alongside curated articles and resources to support ongoing organizational development.
Company dashboard — assessment modules and resourcesImpact
The digital platform significantly expanded the scalability of the Thriving Workplaces service.
12
Enterprise clients adopted within six months
+50%
Higher employee engagement vs. manual methods
3×
Faster delivery of organizational health insights
Scalable platform
Support significantly more organizations without increasing consulting overhead
Higher engagement
50% higher employee participation compared to previous manual methods
Faster insights
Dramatically reduced time from data collection to actionable organizational recommendations
Stronger pitches
Improved support for business development with demonstrable digital capabilities
My Contribution
As Senior Product Designer, I:
- Conducted product discovery and service analysis to understand the consulting methodology
- Facilitated workshops with executives and account managers to map the service journey
- Defined the product architecture for the digital assessment platform
- Designed the employee assessment experience and leadership dashboards
- Built a scalable design system while iterating on the product interface
- Ran usability testing to validate assumptions and refine the experience
- Delivered high-fidelity prototypes and motion behaviors for development
Key Learnings
Productizing services requires identifying the underlying system
Consulting services often contain hidden product logic. The key is identifying the repeatable system that generates value.
Trust is critical in organizational data products
Employee wellbeing data requires strong privacy design and clear communication to maintain trust.
Insights matter more than raw data
Leaders don't want surveys — they want clear signals about where to act.
Systems thinking creates scalable products
By turning a consulting workflow into a digital platform, the company could scale its impact without scaling its operational complexity.
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