Skip to main content

    Selected case studies

    Case studies spanning product strategy, system design, and digital health.

    Loop Mind project screenshot

    Loop Mind

    Founding a voice-first thinking tracker for overthinkers

    Founded, designed, and shipped a voice journaling app that turns spoken thoughts into named patterns. Live on the App Store, shaped by the people using it.

    FounderAI/MLMental Health
    View case study
    Mentalyc project screenshot

    Mentalyc

    AI Clinical Co-Pilot for Therapists

    Shaped the product strategy for an AI platform that automates clinical notes and surfaces insights for therapists.

    Product StrategyAI/MLMental Health
    View case study
    Sedex project screenshot

    Sedex

    Digital transformation of global ethical-trade audits

    Led the product strategy to transform a legacy audit platform across 180+ countries, cutting cycles from ~45 to ~10 days.

    Product DesignPlatform StrategyEthical Trade
    View case study
    Thrive Tribe project screenshot

    Thrive Tribe

    AI-driven behavior change and wellness platform

    Defined the vision and roadmap for a mobile wellness product turning CBT programs into personalized journeys.

    Product ManagementDigital Health
    View case study
    CannabisReset project screenshot

    CannabisReset

    Turning a recovery book into a digital companion

    Co-founding a quit-cannabis programme built from The Quit Cannabis Handbook — an emotion-first recovery companion with the author's voice at its core. In development.

    Co-FounderDigital HealthRecovery
    View case study
    British Red Cross project screenshot

    British Red Cross

    Transforming digital services for humanitarian impact

    Designed systems that increased access to care, mobilized support, and connected storytelling with public engagement.

    Product DesignHumanitarianDigital Services
    View case study
    Thriving Workplaces project screenshot

    Thriving Workplaces

    Digitizing workforce health assessments for scalable wellbeing

    Developed the product strategy for a digital workplace wellbeing assessment, signing 12 enterprise clients in six months.

    Product DesignWorkplace Health
    View case study

    Building something in mental health?

    Whether you want a product partner, a second opinion, or just to compare notes between builders — I'd love to hear what you're working on.

    LinkedIn