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    FRACTIONAL LEADERSHIP · STRATEGY SPRINTS · ADVISORY

    Building products that heal.

    I build the product intelligence function that teams in mental health, digital health, and complex regulated spaces don't have yet — and make it stick after I leave.

    View Case Studies

    User Reach

    100M+

    users reached through digital products I designed

    across health, humanitarian, and social impact platforms

    Clinical Reach

    50K+

    clinicians using products I helped build or shape

    across therapy platforms, behavioral health tools, and AI-assisted care

    Mental Health Innovation

    2017

    pioneering AI-assisted mental health products

    starting with the Lify behavioral health platform

    Product Functions Built

    6

    product functions built from zero

    as the first product hire at early-stage product companies

    Trusted by

    MentalycSedexBritish Red CrossThrive TribeShelterThriving WorkplacesClarityThe Leadership NetworkCasaviMentalycSedexBritish Red CrossThrive TribeShelterThriving WorkplacesClarityThe Leadership NetworkCasavi
    The challenge

    When complexity starts running the show

    Clinical realitiesAI possibilitiesSafety concernsTechnical constraintsBusiness pressure

    The product has grown, but not always in one clear direction. New ideas, shifting priorities, clinical realities, AI possibilities, safety concerns, and business pressure all start shaping the roadmap at once.

    In mental health, that complexity compounds fast. A product in this space sits inside care relationships, clinical judgment, user vulnerability, trust, and real operational constraints.

    That's where product strategy helps.

    It brings the whole picture back into focus: what is working, what supports care, what is worth building, and what needs to change.

    Shape what mental health tech needs next

    Three ways I help mental health and AI-enabled care teams bring clarity to complex product work

    NEED DIRECTION

    Fractional Product Leadership

    Ongoing strategic support for mental health and digital health teams that need clarity, prioritization, and product leadership without a full-time hire.

    Explore fractional support
    NEED CLARITY

    Product Strategy Sprint

    A focused engagement to shape a feature, untangle a workflow, audit a product, or bring structure to a stuck initiative.

    See the sprint
    NEED PERSPECTIVE

    Mental Health & AI Advisory

    Strategic input for founders working on clinically sensitive, behavior-driven, or AI-assisted products.

    View advisory

    Selected case studies

    A few examples of how I’ve helped teams bring clarity to complex product work.

    Loop Mind project screenshot

    Loop Mind

    Founding a voice-first thinking tracker for overthinkers

    Founded, designed, and shipped a voice journaling app that turns spoken thoughts into named patterns. Live on the App Store, built solo with an AI-powered operating model.

    FounderAI/MLMental Health
    View case study
    CannabisReset project screenshot

    CannabisReset

    Turning a recovery book into a digital companion

    Co-founding a quit-cannabis programme built from The Quit Cannabis Handbook — an emotion-first recovery companion with the author's voice at its core. In development.

    Co-FounderDigital HealthRecovery
    View case study
    Mentalyc project screenshot

    Mentalyc

    AI Clinical Co-Pilot for Therapists

    Shaped the product strategy for an AI platform that automates clinical notes and surfaces insights for therapists.

    Product StrategyAI/MLMental Health
    View case study

    About Adrien

    Adrien Barbusse

    I work with teams building high-stakes products in mental health, digital health, and AI-assisted care.

    Over the past decade, I've helped turn complex systems into clearer, more usable products — with a particular focus on care, behavior, and decision-making.

    I'm especially interested in technology that strengthens human judgment rather than replacing it.

    Today I'm also building on my own account — as founder of Loop Mind, a voice-first thinking tracker, and co-founder of CannabisReset, a digital recovery companion.

    Read more about me

    Trusted by founders, product leaders and digital strategists

    Adrien has designed products used by clinicians, global NGOs and complex enterprise platforms.

    Adrien works strategically within constraints and focuses on what actually moves the needle.

    Maria Szandrach

    Founder — Mentalyc

    Adrien helped uncover more than 60 customer problems through extensive research and redesigned the platform to dramatically improve how users interact with our core product.

    Gaby Paul

    Product Leader — Sedex

    Adrien is much more than a UX designer — he's a user-centred design champion and instigator of agile practices.

    Stuart Kennaugh

    Head of Digital — British Red Cross

    Adrien combines analytics, user research and product thinking to drive better outcomes, translating insights into clear design decisions backed by evidence.

    Lucy Crawford

    Lead Product Manager — Shelter UK

    Adrien works strategically within constraints and focuses on what actually moves the needle.

    Maria Szandrach

    Founder — Mentalyc

    Adrien helped uncover more than 60 customer problems through extensive research and redesigned the platform to dramatically improve how users interact with our core product.

    Gaby Paul

    Product Leader — Sedex

    Adrien is much more than a UX designer — he's a user-centred design champion and instigator of agile practices.

    Stuart Kennaugh

    Head of Digital — British Red Cross

    Adrien combines analytics, user research and product thinking to drive better outcomes, translating insights into clear design decisions backed by evidence.

    Lucy Crawford

    Lead Product Manager — Shelter UK

    Adrien brings a rare combination of deep UX research, strategic thinking, and measurable product impact.

    Yuliya Matusevich

    Lead Product Designer — Mentalyc

    Adrien is diligent, innovative and highly thorough. His work on the UX and design of our digital portal demonstrated exceptional attention to detail and strong problem-solving.

    Richard Crick

    Head of Growth & Innovation — Thrive Tribe

    Adrien rapidly built credibility across the organization and delivered meaningful improvements to our product design capability.

    Adam Rowlands

    Senior Director, Strategy & Transformation — British Red Cross

    The digital consultancy work Adrien delivers is innovative, timely and highly effective. He is knowledgeable, approachable and our teams genuinely enjoy working with him.

    Oliver Langford

    Director of People Experience & Information Governance — Thrive Tribe

    Adrien brings a rare combination of deep UX research, strategic thinking, and measurable product impact.

    Yuliya Matusevich

    Lead Product Designer — Mentalyc

    Adrien is diligent, innovative and highly thorough. His work on the UX and design of our digital portal demonstrated exceptional attention to detail and strong problem-solving.

    Richard Crick

    Head of Growth & Innovation — Thrive Tribe

    Adrien rapidly built credibility across the organization and delivered meaningful improvements to our product design capability.

    Adam Rowlands

    Senior Director, Strategy & Transformation — British Red Cross

    The digital consultancy work Adrien delivers is innovative, timely and highly effective. He is knowledgeable, approachable and our teams genuinely enjoy working with him.

    Oliver Langford

    Director of People Experience & Information Governance — Thrive Tribe

    Building a product intelligence function?

    If you're building in mental health, digital health, or regulated care and don't have a product function yet, or have one that's not working, I'd love to hear about it.

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